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Super Bowl - The Morning After

Adweek sent this email to their subscribers on February 12, 2024.

Trends and insights from the game ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

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February 12, 2024
Adweek Daily

 

This Week In Marketing

 
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Fetch Is Happening

B2B tips from the #1 receipt rewards app at Commerceweek.

 

 

The DoorDash Super Bowl Sweepstakes: How the Campaign Unfolded

 
 

Good morning all. Where to begin on the morning after the night before?


Sure, the Chiefs defended their Super Bowl crown and Usher was joined by Will.i.am and Alicia Keys at the halftime show. But did you see Dunkin's latest ad with Ben Affleck? Or Beyoncé's epic turn for Verizon, which led to her teasing new music soon after with a fantastic ad of her own? There were so many celebrities this year that even Jesus got his own spot


Now that all of the ads have aired you can catch up on which ADWEEK felt were the cream of the crop, or even watch our annual two-minute edit to give you a quick taste of it all. 


We also take you behind the scenes of DoorDash's ambition to deliver an item from every ad in the game to one lucky winner, and how it garnered the support of the other brands paying $7 million on TV ad spots. 


And another hot topic has bubbled up around concept theft, after a regional ad spot for skincare brand Cetaphil closely mirrored content from TikTok creator Sharon Mbabazi.

Also this morning: 

 

'Til next time,Stephen

Stephen LepitakEurope Bureau Chiefstephen.lepitak@adweek.comGet the insights and intelligence you need to succeed with an Adweek+ subscription, providing access to insider reporting, exclusive events and more.

 

 

After Super Bowl Ad Controversy, Cetaphil 'Made Things Right' With TikTok Creator

 

A regional spot mirrored Sharon Mbabazi's content. The brand says it was a coincidence. Kathryn Lundstrom reports

 

 

Today's Top Stories

 
 

Brand Marketing

The 13 Best Super Bowl Ads of 2024

A bizarre prank, a Hollywood legend goes goofy and an epic giveaway are among the Big Game stars. Terry Stanley and Brittaney Kiefer round up the best. 

 

Brand Marketing

A Definitive List of Super Bowl 58 Top Performing Ads

Forget the Kansas City Chiefs, data shows Booking.com, Reese's and Hellmann’s are this year's real winners. Rebecca Stewart crunches the numbers

 

Brand Marketing

Super Bowl Advertisers Ask Viewers to Stop Watching

Marketers use QR codes, custom websites and new content on other channels to pull consumers away from the main event, explains Paul Hiebert

 

Brand Marketing

How CeraVe and Michael Cera Pulled Off an Epic Prank for the Brand's First Super Bowl Campaign

Ogilvy crafted the elaborate ruse with the help of influencers to fuel rumors before the Big Game, explains Brittaney Kiefer

 

Brand Marketing

The Most Viral Moments of Super Bowl 58

Beyoncé album, foot memes after the Jesus ad, and a Super Bowl streaker. Catherine Perloff rounds up some of the best moments. 

 

Brandshare from Live Nation

Big Game Engagement Shows Why Live Music Is a Win for Brands

While the Big Game provides brands with a global platform and audience for one day, concerts and festivals show that live music can be an opportunity all year.

 

 

More News & Highlights

 
 

Brand Marketing Adweek’s Reviews of the 2024 Super Bowl Ads: Best and Worst of the Game

Brand Marketing Ben Affleck Recruits Tom Brady and Matt Damon to Form Dunkin' Boy Band for Super Bowl 58

Convergent TV All the Movie Trailers From the 2024 Super Bowl

Creativity Every Super Bowl 58 Ad in Under Two Minutes

Convergent TV Why Nickelodeon's Super Bowl Broadcast Was a 'Sweet Victory' For Paramount

 

 

APRIL 9–11 | NYC + VIRTUAL

Instagram Leader Joins #SMW

Instagram Brand Marketing Lead Arinze Emeagwali will join Social Media Week to speak on digital marketing trends and challenges. Register before March 4 to save 20% on your pass.

 

 

One More Thing

 
 

Get Married in Cheetos Chapel and Walk the Chip Strip: Inside Frito-Lay's Super Bowl Experience in Las Vegas

 

PepsiCo went big in Las Vegas ahead of the game with difficult-to-miss activations for brands including Cheetos and Doritos.

 

The ADWEEK team checked out the Frito-Lay's Chip Strip, the largest activation the company has produced, including the marriage of its own staff members at the Cheetos Chapel by its brand mascot Chester. 


The company also transformed the Luxor Hotel into a giant Dorito.

 
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View | Forward | February 12, 2024 Adweek Daily By Stephen Lepitak ---------------------------------------------------------------------------------------------------------------------------------- This Week In Marketing img Fetch Is Happening B2B tips from the #1 receipt rewards app at Commerceweek. ---------------------------------------------------------------------------------------------------------------------------------- THE DOORDASH SUPER BOWL SWEEPSTAKES: HOW THE CAMPAIGN UNFOLDED img Good morning all. Where to begin on the morning after the night before? Sure, the Chiefs defended their Super Bowl crown and Usher was joined by Will.i.am and Alicia Keys at the halftime show. But did you see Dunkin's latest ad with Ben Affleck? Or Beyoncé's epic turn for Verizon, which led to her teasing new music soon after with a fantastic ad of her own? There were so many celebrities this year that even Jesus got his own spot.  Now that all of the ads have aired you can catch up on which ADWEEK felt were the cream of the crop, or even watch our annual two-minute edit to give you a quick taste of it all.  We also take you behind the scenes of DoorDash's ambition to deliver an item from every ad in the game to one lucky winner, and how it garnered the support of the other brands paying $7 million on TV ad spots.  And another hot topic has bubbled up around concept theft, after a regional ad spot for skincare brand Cetaphil closely mirrored content from TikTok creator Sharon Mbabazi. Also this morning:  * CeraVe’s global brand general manager talks about its Michael Cera collab * Here's what went viral during the game * The Cheeto's Chapel - PepsiCo's Las Vegas brand activations  * The most effective ads of Super Bowl 58 * Twisters, Kung Fu Panda 4: All the big game movie trailers 'Til next time, Stephen Stephen Lepitak Europe Bureau Chief [email protected] Get the insights and intelligence you need to succeed with an Adweek+ subscription, providing access to insider reporting, exclusive events and more. ---------------------------------------------------------------------------------------------------------------------------------- img AFTER SUPER BOWL AD CONTROVERSY, CETAPHIL 'MADE THINGS RIGHT' WITH TIKTOK CREATOR A regional spot mirrored Sharon Mbabazi's content. The brand says it was a coincidence. Kathryn Lundstrom reports.  ---------------------------------------------------------------------------------------------------------------------------------- TODAY'S TOP STORIES img BRAND MARKETING THE 13 BEST SUPER BOWL ADS OF 2024 A bizarre prank, a Hollywood legend goes goofy and an epic giveaway are among the Big Game stars. Terry Stanley and Brittaney Kiefer round up the best.  img BRAND MARKETING A DEFINITIVE LIST OF SUPER BOWL 58 TOP PERFORMING ADS Forget the Kansas City Chiefs, data shows Booking.com, Reese's and Hellmann’s are this year's real winners. Rebecca Stewart crunches the numbers.  img BRAND MARKETING SUPER BOWL ADVERTISERS ASK VIEWERS TO STOP WATCHING Marketers use QR codes, custom websites and new content on other channels to pull consumers away from the main event, explains Paul Hiebert.  img BRAND MARKETING HOW CERAVE AND MICHAEL CERA PULLED OFF AN EPIC PRANK FOR THE BRAND'S FIRST SUPER BOWL CAMPAIGN Ogilvy crafted the elaborate ruse with the help of influencers to fuel rumors before the Big Game, explains Brittaney Kiefer.  img BRAND MARKETING THE MOST VIRAL MOMENTS OF SUPER BOWL 58 Beyoncé album, foot memes after the Jesus ad, and a Super Bowl streaker. Catherine Perloff rounds up some of the best moments.  img BRANDSHARE FROM LIVE NATION BIG GAME ENGAGEMENT SHOWS WHY LIVE MUSIC IS A WIN FOR BRANDS While the Big Game provides brands with a global platform and audience for one day, concerts and festivals show that live music can be an opportunity all year. ---------------------------------------------------------------------------------------------------------------------------------- MORE NEWS & HIGHLIGHTS Brand Marketing — Adweek’s Reviews of the 2024 Super Bowl Ads: Best and Worst of the Game Brand Marketing — Ben Affleck Recruits Tom Brady and Matt Damon to Form Dunkin' Boy Band for Super Bowl 58 Convergent TV — All the Movie Trailers From the 2024 Super Bowl Creativity — Every Super Bowl 58 Ad in Under Two Minutes Convergent TV — Why Nickelodeon's Super Bowl Broadcast Was a 'Sweet Victory' For Paramount ---------------------------------------------------------------------------------------------------------------------------------- img APRIL 9–11 | NYC + VIRTUAL INSTAGRAM LEADER JOINS #SMW Instagram Brand Marketing Lead Arinze Emeagwali will join Social Media Week to speak on digital marketing trends and challenges. Register before March 4 to save 20% on your pass. ---------------------------------------------------------------------------------------------------------------------------------- ONE MORE THING GET MARRIED IN CHEETOS CHAPEL AND WALK THE CHIP STRIP: INSIDE FRITO-LAY'S SUPER BOWL EXPERIENCE IN LAS VEGAS PepsiCo went big in Las Vegas ahead of the game with difficult-to-miss activations for brands including Cheetos and Doritos. The ADWEEK team checked out the Frito-Lay's Chip Strip, the largest activation the company has produced, including the marriage of its own staff members at the Cheetos Chapel by its brand mascot Chester.  The company also transformed the Luxor Hotel into a giant Dorito. img ---------------------------------------------------------------------------------------------------------------------------------- Adweek Daily img img img img img img img img img img img img The best of Adweek direct to your inbox every weekday morning — and a round-up of ICYMI best stories on weekends Forward to a Friend • • • You're subscribed to Adweek Daily as   • 2024 Adweek, LLC, 261‌ Madison Avenue 8th‌ Floor New York, NY‌ 10016 Link
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