ADWEEK | Adweek Europe News Update
Not coming through? Click here to
i b i, Roland FP-90X Digital Piano - Black
Adweek Europe News Update
June 1, 2023 By Stephen Lepitak
Inside Brompton Bike's International Brand Growth Strategy
Good morning Adweekers!
Brompton Bicycles is such a British brand that to hear that its largest marketplace is now in China spells the international
opportunity it is aiming to seize. And with its global campaign and creative platform, it fully intends to capitalize on that
It's global marketing director, Shelly Pearce spoke with me about how she aims to grow the varying levels of awareness of the
folding bike around the world 's throughout this year.
And speaking of the world, despite macroeconomic conditions being as difficult as they are, global advertising spend is still
forecast to increase this year. But moving forward the constant double-digit growth of digital spend is set to decline as it
matures as a sector. Some of what to expect is outlined in Dentsu's bi-annual spend report that was released earlier this week.
Also this morning:
* Lego's new campaign aims to support girl's ambitions through free play.
* Unilever's top marketer Conny Braams to step down
* The rise of Wrexham AFC has two new brands supporting its fairytale
And there's much more too.
'Til next time.
Europe Bureau Chief
Get the insights and intelligence you need to succeed with an Adweek+ subscription, providing access to insider reporting,
exclusive events and more.
Elevate Your Mobile Advertising Game
Discover the ad formats that captivate audiences, leverage emerging technologies and master vertical video for higher completion
rates in our latest guide with InMobi. Learn more.
Global Ad Spend on the Rise, but Digital Growth Is Slowing
International: Spending is forecast to reach $727.9 billion in 2023 and increase 4.7% next year.
From Adweek Branded by Datonics Yes, You Can Understand Audiences and Intent While Putting Privacy First Yes, You Can Understand
Audiences and Intent While Putting Privacy First
Lego Campaign Shows What Happens When Girls Are Free to Play Anything
International: The ad also supports women's soccer, including a playset featuring stars Megan Rapinoe, Yuki Nagasato, Sam Kerr and
Unilever's Top Marketer Conny Braams Exits After 33 Years in the Business
Europe: Braams was the Dove and Persil owner’s first ever chief digital and commercial officer.
Cold Coffee STōK and Betty Buzz Join Wrexham AFC's Fairytale Rise as Sponsors A L
UK: The partnership with STōK will extend beyond the stadium naming, with the brand also sponsoring the team’s first American
Car Maintenance Brand Feu Vert's Mascot Turns Avenger (Almost)
Europe: The campaign from Buzzman focuses on making customer savings its core mission.
This Energy Company Uses Beauty Marketing Tropes in Ad Starring Cara Delevingne
Sweden: Power company Vattenfall created a face mist to tell a story about sustainability.
Associate Editor, Branded Content
New York, New York
Director of Programming
New York, New York
See More Jobs »
MARKETING VANGUARD I C-SUITE MARKETING CONVERSATIONS 2 MassMutual o E N A L7 . TR S T e IMPOSSIBLE
fb tw in insta TikTok
How did you like today's email?
Your feedback is valuable and will only take 5 seconds.
img Excellent img Good img Average img Poor
You’re subscribed to Adweek’s Adweek Europe News Update as [email protected]
© 2023 Adweek, LLC • 261 Madison Avenue • 8th Floor • New York, NY 10016
• • Forward to a Friend AdChoicesLearn more about AdChoices for LiveIntent