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Brompton's Global Brand Growth Plan

Adweek sent this email to their subscribers on June 1, 2023.

Plus, Global ad spend continues to rise ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
ADWEEK | Adweek Europe News Update
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Adweek Europe News Update
 
 
June 1, 2023
By Stephen Lepitak
 
 
 
Inside Brompton Bike's International Brand Growth Strategy
 
 

Good morning Adweekers! 

Brompton Bicycles is such a British brand that to hear that its largest marketplace is now in China spells the international opportunity it is aiming to seize. And with its global campaign and creative platform, it fully intends to capitalize on that potential growth. 

It's global marketing director, Shelly Pearce spoke with me about how she aims to grow the varying levels of awareness of the folding bike around the world 's throughout this year. 

And speaking of the world, despite macroeconomic conditions being as difficult as they are, global advertising spend is still forecast to increase this year. But moving forward the constant double-digit growth of digital spend is set to decline as it matures as a sector. Some of what to expect is outlined in Dentsu's bi-annual spend report that was released earlier this week. 

Also this morning: 

And there's much more too.'Til next time. StephenStephen LepitakEurope Bureau Chief[email protected]Get the insights and intelligence you need to succeed with an Adweek+ subscription, providing access to insider reporting, exclusive events and more.

 
 
 
 
 
 
 
 
 
 
 
 
 
Elevate Your Mobile Advertising Game
 
 

Discover the ad formats that captivate audiences, leverage emerging technologies and master vertical video for higher completion rates in our latest guide with InMobi. Learn more

 
 
 
 
 
 
 
 
Global Ad Spend on the Rise, but Digital Growth Is Slowing
 
 

International: Spending is forecast to reach $727.9 billion in 2023 and increase 4.7% next year.

 
 
 
 
 
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International: The ad also supports women's soccer, including a playset featuring stars Megan Rapinoe, Yuki Nagasato, Sam Kerr and Asisat Oshoala.

 
 
 
 
 
Unilever's Top Marketer Conny Braams Exits After 33 Years in the Business
 
 

Europe: Braams was the Dove and Persil owner’s first ever chief digital and commercial officer.

 
 
 
 
 
Cold Coffee STōK and Betty Buzz Join Wrexham AFC's Fairytale Rise as Sponsors
 
 A L
 

UK: The partnership with STōK will extend beyond the stadium naming, with the brand also sponsoring the team’s first American tour.

 
 
 
 
 
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Europe: The campaign from Buzzman focuses on making customer savings its core mission.

 
 
 
 
 
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Sweden: Power company Vattenfall created a face mist to tell a story about sustainability.

 
 
 
 
 
 
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ADWEEK | Adweek Europe News Update Not coming through? Click here to i b i, Roland FP-90X Digital Piano - Black     logo-black     Adweek Europe News Update   June 1, 2023 By Stephen Lepitak   Inside Brompton Bike's International Brand Growth Strategy     Good morning Adweekers!  Brompton Bicycles is such a British brand that to hear that its largest marketplace is now in China spells the international opportunity it is aiming to seize. And with its global campaign and creative platform, it fully intends to capitalize on that potential growth.  It's global marketing director, Shelly Pearce spoke with me about how she aims to grow the varying levels of awareness of the folding bike around the world 's throughout this year.  And speaking of the world, despite macroeconomic conditions being as difficult as they are, global advertising spend is still forecast to increase this year. But moving forward the constant double-digit growth of digital spend is set to decline as it matures as a sector. Some of what to expect is outlined in Dentsu's bi-annual spend report that was released earlier this week.  Also this morning:  * Lego's new campaign aims to support girl's ambitions through free play.  * Unilever's top marketer Conny Braams to step down * The rise of Wrexham AFC has two new brands supporting its fairytale  And there's much more too. 'Til next time.  Stephen Stephen Lepitak Europe Bureau Chief [email protected] Get the insights and intelligence you need to succeed with an Adweek+ subscription, providing access to insider reporting, exclusive events and more.   Elevate Your Mobile Advertising Game     Discover the ad formats that captivate audiences, leverage emerging technologies and master vertical video for higher completion rates in our latest guide with InMobi. Learn more.  Global Ad Spend on the Rise, but Digital Growth Is Slowing     International: Spending is forecast to reach $727.9 billion in 2023 and increase 4.7% next year. From Adweek Branded by Datonics Yes, You Can Understand Audiences and Intent While Putting Privacy First   Yes, You Can Understand Audiences and Intent While Putting Privacy First     Lego Campaign Shows What Happens When Girls Are Free to Play Anything     International: The ad also supports women's soccer, including a playset featuring stars Megan Rapinoe, Yuki Nagasato, Sam Kerr and Asisat Oshoala. Unilever's Top Marketer Conny Braams Exits After 33 Years in the Business     Europe: Braams was the Dove and Persil owner’s first ever chief digital and commercial officer. Cold Coffee STōK and Betty Buzz Join Wrexham AFC's Fairytale Rise as Sponsors   A L   UK: The partnership with STōK will extend beyond the stadium naming, with the brand also sponsoring the team’s first American tour. Car Maintenance Brand Feu Vert's Mascot Turns Avenger (Almost)     Europe: The campaign from Buzzman focuses on making customer savings its core mission. This Energy Company Uses Beauty Marketing Tropes in Ad Starring Cara Delevingne     Sweden: Power company Vattenfall created a face mist to tell a story about sustainability. Featured Jobs Associate Editor, Branded Content ADWEEK New York, New York Director of Programming ADWEEK New York, New York See More Jobs » MARKETING VANGUARD I C-SUITE MARKETING CONVERSATIONS 2 MassMutual o E N A L7 . TR S T e IMPOSSIBLE   logo-black     fb   tw   in   insta   TikTok How did you like today's email? Your feedback is valuable and will only take 5 seconds. img Excellent img Good img Average img Poor       You’re subscribed to Adweek’s Adweek Europe News Update as [email protected] © 2023 Adweek, LLC • 261 Madison Avenue • 8th Floor • New York, NY 10016 • • • • Forward to a Friend   AdChoicesLearn more about AdChoices for LiveIntent   Link
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